Close the Belief Gaps Killing Your Execution

Strategic advisory for founder-CEOs building category-defining businesses. 5 clients maximum.

The distance between your strategy and results. that's the belief gap.

Score Your Belief Gaps Now

Most founder-CEOs misdiagnose execution problems as talent, communication, or strategy issues.The real problem?Belief gaps at three critical layers:Take 90 seconds to find out where belief is breaking.

  • Internal: Do YOU believe?

  • Team: Does your team commit or just comply?

  • Market: Does your market believe you can solve their problem?

Take 90 seconds to find out where belief is breaking.

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i built a category

in the hardest market to change

I spent 10 years building a category-defining brand in K12 education — the single most resistant industry to transformation. Built a mastermind to $200K annually, grew a top 0.5% podcast (2M+ downloads), and helped school leaders prevent executive turnover and double impact.If the belief gap framework works in education, it works anywhere.

learning super

trained by the best

As a student in Seth Godin's altMBA I won the Perkin's award for creating the exceptional body of work. After graduating, I coached the altMBA for 6 cohorts.I'm also a Category Design Academy graduate. Trained by Christopher Lochhead and Eddie Yoon, the Pirates who literally wrote the book on category creation.

90-day

belief lockdown

Strategic thinking partnership. Not consulting. Not coaching. Belief architecture.

Uncover where belief is breaking across all three layers — internal conviction, team commitment, market adoption.

Build category-defining clarity that makes competition irrelevant. You own a position nobody else can claim.

Close the gaps. Your team moves from compliance to commitment. Your market sees you as different, not better.

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ruckus makers

Weekly insights on closing belief gaps, building categories, and leading with conviction. 840+ founders read this every week.